Area Sales Manager – FMCG

Job Description
  • The role is responsible for driving the organization’s Sales strategy in the designated area. The incumbent is accountable for topline growth and delivering non-volume agendas like Coverage and Distribution. S/he will lead a team of Territory Sales Officers/Executives and liaise with Trade Partners to achieve business objectives.

Key Deliverable of the Role

  • Formulation of Sales Strategies
  • Planning and Achieving sales targets and Sales led initiatives – outlet expansion, growth and experimentation etc. for the depot through a team of Sales Officers
  • Setting and strengthening of Distribution system
  • Supply Chain Management for the depot
  • Creative Planning for sales related activities for the area to drive volumes, visibility and reach
  • Overall Development (Coaching, Growth) of the team.
  • Driving central thrust areas & key projects within the territory

Skills & Competencies

  • Business focus
  • Leadership
  • Systems & Process Orientation
  • Execution Excellence
  • Ability to plan for long term
  • Channel understanding Growth Path & Future
  • Can take on Regional sales development, trade marketing roles

Industry: FMCG / Foods / Beverage

Functional Area: Sales , Retail , Business Development

Role Category: Retail Sales

Role: Area Sales Manager


Area Sales Management, Trade Marketing, Distribution System, Territory Sales, FMCG, Regional Sales, Sales Development, Sales Strategy, Sales Achievement, Area Sales Manager

UG: Any Graduate – Any Specialization

PG: MBA/PGDM – Marketing, Any Specialization